Undergraduate

The School adheres to the national overall requirements for talent cultivation, which emphasize a solid foundation, a broad knowledge base, strong capabilities, and high - quality. It upholds the educational philosophy of "derived from practice, oriented towards application, based locally and with a global perspective", and follows the principles of being scientific and rigorous, strengthening characteristics, enriching connotations, and developing steadily. Centering on key aspects such as professional design, product research and development, design management, and serving society, while implementing the "dual - system" training model of "academic education + enterprise training", it emphasizes the integration of theory and practice, and attaches equal importance to concepts and abilities. It conducts scientific demonstrations and systematic plans for relevant aspects such as training objectives, curriculum systems, knowledge structures, and professional experiments. The school offers required courses, including public required courses and basic subject courses, as well as practical training courses that emphasize hands - on abilities. It highlights the "craftsman characteristics", focuses on a solid foundation and a wide range of specialties, to cultivate high - quality designers who can adapt to the development of the future digital and artificial intelligence era. After graduation, students can quickly meet the social demand for talents, proficiently master and apply national policies, regulations, and the latest achievements in industrial design, and carry out systematic design work on elements such as form and function, materials and technology, enterprises and the market, and people and the environment during the process of product design.

Industrial Design

In response to the talent demand of the modern design service industry, the professional courses are divided into three directions: product design, interaction design, and jewelry design. With industrial product design, modern intelligent information interaction design, and jewelry - type fashion product design as the core content, and aiming to cultivate design research and application - oriented talents, it closely aligns with the positioning of Shenzhen as the "City of Design", meets the demand for high - level design talents in the transformation from "Made in China" to "Created in China", and nurtures cutting - edge industrial designers, creative industry organizers, and managers with the ability to integrate technology and art in design.

*This major began enrolling undergraduate students in 2018 and started enrolling master's students in industrial design engineering in 2019.

Environmental Design

The environmental design major is committed to cultivating application - oriented talents with basic practical and innovative abilities. The professional courses are divided into two directions: landscape architecture design and interior design. It trains students to master the basic theories, thinking logic, design methods, and expression techniques of this major, as well as the skills to supervise the realization of design. It emphasizes cultivating students' practical operation abilities, enabling them to engage in work such as scheme planning, project design, research and development of topics, and design engineering management within the professional field, and become high - quality outstanding designers with the "craftsman spirit" characteristics.

*This major recruits students in the art category.

Art and Technology

The art and technology major is based on meeting the needs of the new era, targets the emerging and future industries in the Guangdong - Hong Kong - Macao Greater Bay Area, focuses on interdisciplinary cultural research, constructs a collaborative platform for multiple disciplines such as art, design, science, and engineering, and actively promotes the cross - border integration and cross - practice of art design and the application of cutting - edge technologies. The major includes digital entertainment design, exhibition art and technology, and public art design, and is committed to cultivating application - oriented innovative talents with a solid theoretical foundation, outstanding professional abilities, artistic creative thinking, and the ability to use technology for auxiliary expression.

*This major recruits students in the art category.