NEW MEDIA ART

New media art is dedicated to the integration of technology, media, art, and design. It drives experimentation with concepts, meets the development requirements of the times and society, develops media through art, and intensifies teaching in areas such as programming, imaging, intelligent technology, interactive art, painting, and space design. It constructs a comprehensive knowledge system of technology and art, and creates a cross - media "new art".

The new media art direction mainly focuses on sound - light - electricity art, interactive imaging, digital media art, and three - dimensional art. It is committed to introducing resources from multiple disciplines and fields such as art, design, and technology, researching and developing new art forms, creative methods, tools, materials, and interaction methods with the audience, and activating students' creative potential with flexible and diverse methods. By studying courses such as intelligent technology, media technology, interactive imaging and sound technology, VR and AR production technology, 3D printing technology, mechanical kinetic sculpture, and computer programming languages, students can create artworks that cross the boundaries of science and art. Students will have rich knowledge reserves and a relatively complete theoretical cultivation of culture and art, possess comprehensive artistic creation abilities and creative thinking qualities, be able to master various forms of language and material media, and establish their own unique art design language system.

This program aims to cultivate backbone and innovative and entrepreneurial composite talents with high - level professional skills, leadership, integration capabilities, and a distinct contemporary style. These talents can be competent in digital art companies, sound - light - electricity art, digital art curation, art planning and execution, creative promotion, interactive programming, multimedia commercial exhibitions, digital studios, visual design for commercial activities, motion graphics visual designers, 3D special effects and advertising, film and television, virtual venue design, 3D modeling designers, scene art, engine development engineers, digital content operation, and various cultural institutions and enterprises within this field.