服装与服饰设计

一、培养目标：

“服装与服饰设计”专业，立足粤港澳大湾区创新发展战略与深圳“时尚之都”地域优势，紧密对接深圳“20+8”产业集群中数字创意与现代时尚产业需求，以时尚生态产业链为核心，秉承“产教融合、创新创业、开放办学”理念，形成传统文脉传承与智能科技应用并重、产业需求与创新创业衔接的开放式人才培养体系，助力深圳时尚服饰产业数字化转型与全球竞争力提升，培养具备以下复合型服装与服饰设计人才：

l 文化根基：扎根中华传统服饰文化底蕴，融合当代时尚审美和设计理念；

l 系统思维：建立时尚设计、时尚产业链和时尚商业相融合的系统思维；

l 技术赋能：掌握数字化设计工具与AI技术应用能力，应对智能化产业变革；

l 实践创新：通过产教协同强化设计实操技艺，兼具市场敏锐度与工匠精神；

l 全球视野：以国际前沿设计思维驱动创新，践行可持续发展社会责任。

二、特色课程：

（1）服装与服饰设计系列：服装品牌产品企划与设计、时尚品牌商品企划、材质与色彩创新设计、品牌策划与传播、市场营销与管理、服饰品牌电子商务、当代首饰设计、时尚可持续设计、立裁与创意造型设计、特种装饰工艺创新设计

（2）时尚数字化技术系列：服饰虚拟设计与展示、3D建模和打印、数字服装与仿真技术、AI服饰设计

（3）传统服饰技艺系列：华服创新设计、传统织绣染技艺与创新设计、传统图案与色彩创新设计、传统首饰技艺与创新设计

三、就业前景：

粤港澳大湾区，以深圳、广州两大活力之都为引擎，引领中国时尚产业创新浪潮，见证服装与首饰行业蓬勃发展。它汇聚了行业巨头与新锐力量，构建起一个多元共生的产业生态矩阵，需要大量专业时尚人才的注入。学生毕业后可投身如纺织服装行业、珠宝首饰行业、形象设计行业、时尚媒体行业、影视行业等多重领域，从事服装与服饰设计师、独立时尚设计工作室主理人、时尚买手、商品企划设计师、时尚搭配与陈列设计师、服饰品牌策划与品牌管理、品牌营销推广、时尚造型设计师、时尚设计教育及其他相关工作。

Introduction to the Fashion and Apparel Design Major

I. Cultivation Objectives:

Based on the innovation and development strategy of Guangdong-Hong Kong-Macao Greater Bay Area and the regional advantage of Shenzhen as the “fashion capital”, the major of “Fashion and Apparel Design” is closely aligned with the demand of digital creativity and modern fashion industry in Shenzhen's “20+8” industry clusters, and is centered on the fashion ecological industry chain. adhering to the concept of  “Integration between industry and education, innovation and entrepreneurship, open school”, forming an open talent training system that emphasizes traditional cultural heritage and application of intelligent science and technology, and connecting industrial demand with innovation and entrepreneurship, and assisting in the digital transformation of Shenzhen's fashion and garment industry and the enhancement of global To help Shenzhen fashion and apparel industry enhance its digital transformation and global competitiveness, and to cultivate the following composite clothing and apparel design talents:

• Cultural foundation: Rooted in the cultural heritage of traditional Chinese clothing, fused with contemporary fashion aesthetic concepts;

• Systematic thinking: Establish systematic thinking that integrates fashion design, fashion industry chain and fashion business;

• Technology empowerment: Master digital design tools and AI technology application capabilities to cope with intelligent industrial changes;

• Practical innovation: Strengthen the practical design skills through industry-education synergy, with both market sensitivity and craftsmanship;

• Global vision: Driving innovation with international cutting-edge design thinking and practicing social responsibility for sustainable development.

Ⅱ.Characteristic Courses:

(1) Fashion and Apparel Design Series: Apparel Brand Product Planning and Design, Fashion Brand Merchandise Planning, Material and Color Innovation Design, Brand Planning and Communication, Marketing and Management, Apparel Brand E-commerce, Contemporary Jewelry Design, Fashion Sustainable Design, Tailoring and Creative Styling Design, Innovative Design of Special Decorative Crafts

(2) Fashion Digital Technology Series: Apparel Virtual Design and Display, 3D Modeling and Printing, Digital Apparel and Simulation Technology, AI Clothing Design

(3) Traditional Clothing Technology Series: Chinese Dress Innovation Design, Traditional Weaving, Embroidery and Dyeing Technology and Innovation Design, Traditional Pattern and Color Innovation Design, Traditional Jewelry Technology and Innovation Design

 Ⅲ.Employment Prospects:

Guangdong-Hong Kong-Macao Greater Bay Area, with the engine of the two vibrant capitals of Shenzhen and Guangzhou, is continuing to drive the wave of innovation in China's fashion industry has been leading a booming apparel and jewelry industry. It brings together industry giants and emerging forces to build a diverse and symbiotic industrial ecological matrix, which requires a large number of professional fashion talents. After graduation, students can join the textile and apparel industry, jewelry industry, image design industry, fashion media industry, film and television industry and other fields, engaged in clothing and apparel designers, independent fashion design studios, fashion buyers, merchandise planning designers, fashion collocation and display designers, apparel brand planning and brand management, brand marketing, fashion styling designers, fashion design education and other related jobs.